Managing Quality

The four dimensions apply to Aeropostale because the designs created are focused on the customers that the company brings in. They saw what products were most popular and then kept that in mind when creating new merchandise. The marketers see what products do not do well and try to make it better. Aeropostale has a warranty is 30 days after time of purchase.

Aeropostale should consider letting the public design a clothing line every quarter.  There are a lot of great designers out there and this would be a good opportunity to see first hand what the people want and like.  This also allow a fresh new look to be created. Also, Aeropostale can also give out free test items to the public see the end result in sales.

Quality Control

 

Aeorpostale provides customers with a selection of high-quality, active-oriented, fashion basics. 

Aéropostale maintains quality control over its own brands by designing, marketing and selling all of its own merchandise. Aéropostale products can only be purchased in its Aéropostale stores and online. Aeropostale uses the Pareto analysis of continuous improvement, by identifying the most important problems in the business and then incorporates the technique of quality improvement teams of the CE diagram(Fishbone Diagram) to execute or find solutions to the problems.

Service Process Design

                                                   

            Aeropostale provides the three elements of the service-product bundle. Their explicit service would be how the sales people interact with their customers. The attitude is very genuine and caring. The implicit service is making the customers shopping experience very enjoyable. They can have a very organized store making it easy for the customer to shop and pick out their clothing. The store can be very relaxed. There could be calming music playing and a perfect temperature. The prices of the clothing and accessories would be priced very reasonable. They operate in a provider-routed service. This entitles the customer to have options with the service and delivery.  Aero employees should treat customers with respect and be helpful.  The process of buying clothes offers limited ways of doing that differently.

              Some types of customer contact they encounter would be going around the store and picking out what type of clothing they would like. They then would be able to go and pay for them. The important technology would be the registers and the computers inventory tracker.           

                It is easy to return products purchased on www.aeropostale.com to any Aéropostale store. For an in store purchase, the product must be in good condition and have all the accessories to receive full credit. The purchase must have been made within 30 days.