Monday, October 11, 2010

Service Process Design



                                                   
            Aeropostale provides the three elements of the service-product bundle. Their explicit service would be how the sales people interact with their customers. The attitude is very genuine and caring. The implicit service is making the customers shopping experience very enjoyable. They can have a very organized store making it easy for the customer to shop and pick out their clothing. The store can be very relaxed. There could be calming music playing and a perfect temperature. The prices of the clothing and accessories would be priced very reasonable. They operate in a provider-routed service. This entitles the customer to have options with the service and delivery.  Aero employees should treat customers with respect and be helpful.  The process of buying clothes offers limited ways of doing that differently.

              Some types of customer contact they encounter would be going around the store and picking out what type of clothing they would like. They then would be able to go and pay for them. The important technology would be the registers and the computers inventory tracker.           
                It is easy to return products purchased on www.aeropostale.com to any Aéropostale store. For an in store purchase, the product must be in good condition and have all the accessories to receive full credit. The purchase must have been made within 30 days.

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