The four dimensions apply to Aeropostale because the designs created are focused on the customers that the company brings in. They saw what products were most popular and then kept that in mind when creating new merchandise. The marketers see what products do not do well and try to make it better. Aeropostale has a warranty is 30 days after time of purchase.
Aeropostale should consider letting the public design a clothing line every quarter. There are a lot of great designers out there and this would be a good opportunity to see first hand what the people want and like. This also allow a fresh new look to be created. Also, Aeropostale can also give out free test items to the public see the end result in sales.
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